Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Thursday, January 17, 2019

16 Best On-Page SEO Techniques for Improve Search Ranking

16 On Page SEO Activities for Improve Search Ranking

On Page SEO including proper headings, proper keyword placement, ensuring content quality, and paying attention to many other factors.
16 On-Page SEO Techniques That'll Boost Your Rankings

1) website structure:

A website’s technical structure plays a central role in determining its success or failure. SEO professionals can develop content and customer-centric websites that are also accessible and attractive to search engines.


2) Meta Title:

Meta title is very important role play in search engine optimization. The title length should be 50 to 65 characters. Meta title display SERP.

3) Post Permalink Structure:

Your URL is displayed is one of the most important factors of On-page SEO. It is important to correctly display your URL with use of target keyword and should also avoid using special characters, symbols, brackets, commas, etc. within the actual URL.

4) Heading Tags:

Heading tags are mainly used to highlight various headings, sub-headings, and important Loading Word-press, the title tag is set at H1. You are not supposed to use any more than H1 tags anywhere in the article.

5) Keyword Density:

Your keyword density should be around 1.5% percent with a mix of LSI keywords. You need to keep one thing in priority that your first and last paragraph should contain your main keyword.

6) Meta Tags:

Your each web page must need to have unique and relevant meta description because that is one of the most effective On-page SEO. Along with search engines' pick up on keywords, user’s click on the post is equally important. Your meta descriptions need to be more user-friendly and relevant to the post.

7) Images:

Attractive and relevant Images are effective part to drive traffic to your post from image searches. To make your blog post more focused and targeted, you can add keywords in the “image title” and the “alt text” too. As much as your image can stick more users around you, that is more liking to increase your overall rank.

8) Original Content:

Your content should be original and use your main keywords in your content. Not over-optimized the content and take care of keyword density, keyword proximity, keyword prominence.

9) Internal liking:

To make your reader spend more time on your blog, you can generate interlinking of blog posts and it can also lead other pages of your site to the high rank. Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.

10) External Linking:

Along with internal linking, external linking is also a great idea for generating more traffic to your website. You are only supported to generate external link building when the external website is relevant to your post. Always choose the trusted website for external linking.

11) XML and Html sitemaps: 

The XML Site map is used to identify our web site pages are index or not. XML site map google understand but does not understand the user. User understandable site map is HTML site map.

12) Robots.txt: 

Robots main aim is to read our website data and stored in the search engine database. When search engine crawlers come to your site it will be looking for some special file. i.e, call roboat.txt file. This file tells to search engine spiders which pages of your site should be index and which pages of your site should be ignored.

13) Move to HTTPS:

Move to HTTPS due to security reason and Google also considers it as a ranking factor and give you the better rankings to competitive keywords early.

14) Mobile Friendly:

This time is mobile time so your website should be mobile friendly and open easily on mobile. So make sure website should be mobile friendly.

15) Fast Loading Speed:

Your website should be loading fast. Because the user likes a fast loading website. If your website loading fast then you can gain more visitors. If you want to check your speed then use tools like GTMetrix, Google Developer tools.

16) Google analytics and webmasters:


Google analytics main aim is a track record of website like how many visitors visit from the site by using which keyword, which landing page and also identify what type of users visits from the site linkage group, gender etc and also identify which country of user visit from the site like USA, Canada, India etc.

Google Webmasters is used to checking crawl errors, index status searches queries and also identify how many backlinks to your site, internal links to your sites and also identify search queries, clicks, impressions etc.

10 Best OFF Page SEO Techniques 2019

Latest OFF Page SEO Activities


Off-page SEO indicates all the things that you do directly to your website to help you rank higher, such as social networking, article submission, forum, blogging, community creation & blog marketing, etc.
Here are some most effective off-page activities which help you to increase your page ranking :
Off Page SEO Activities

1) Social Networking Sites:

Social networking sites are becoming more acceptable these days! Social networking sites allow you to extend your online network by connecting and interacting with your friends and other interested people, to share things with each other, and most importantly to promote your website/blog and help build your online reputation. There are some top social networking sites -be it Facebook, Twitter, Instagram, Pinterest, google+, etc.

2) Blogging:

A blog represents your work, services. Blogging also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).

3) Blog Marketing:

Posting comments on other blogs within the same niche as yours, Where you can add a link in the comments section. These links will be crawled by search engines, benefitting point for them towards your site.

4) Forum Marketing:

Make a list of forums online, that are related to your sites niche and get involved with that community. Take participation in the community and reply to threads, answer peoples questions, offer advice, etc. This involvement can help you to build up your online reputation.

5) Social bookmarking:

Bookmark your site and blog to promote your website on social bookmarking sites. You can Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc.

6) Article Submission:

Here you need to make articles about your website and submit them to high PR Article Submission Sites like; Ezine, Go Articles, Now Public, etc. You can also give links to your site.

7) Business Reviews and Rating sites:

You can submit reviews about other businesses or ask your friends/clients to write a review of your business in major business review sites like Glassdoor, Mouthshoot, RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

8) Infographics Submission:

Infographics are the most appropriating way of presentation! Where you can make and submit your infographics on infographics submission websites and also give reference links to your web page or blog.

9) Image And Video Submission:

If you want to make your videos and images popular, head to popular video and image submission sites. Give a proper title, description, title tags, and reference links. Using this way of submission you can get quality backlinks because all video and image submission websites have high PR.

10) Question And Answer:

Question and Answers is one of the most effective ways to get more traffic to your website. Your answers to the relevant questions can help you to build up an online reputation of your website. You can also place a link to your website so that people can easily find your website.

Saturday, January 12, 2019

How to do SEO For E-Commerce Website?

A Beginners Guides to Optimization of an E-Commerce website

SEO: Search Engine Optimization

SEO Strategy

Search Engine Optimization, every websites backbone, is the tool that can make or break any website. Optimization of an e-commerce website is more critical and complicated than doing SEO for any other website. It is because your e-commerce site can have many more hundreds or even thousands of product listings that require you to follow best practices ensuring the performance of your website at an optimum level.

Strategy

Forgetting to the top of Google search results there should be little margin or room for errors while conducting SEO for your e-commerce website. It is because ideally, you must be looking to be within top three positions to tremendously increase the traffic for your website.
The number one ranked result receives the search of 31.24 clicks. The number two gets half of it around 14.04 clicks and so on coming down for rest three ranked searches. These statistics show the importance of time spend and resource utilization required for your eCommerce website to win the SEO battle on Google ranking.

Auditing

SEO Audit

You need proper research and study for the audit of your website to identify the SEO loopholes of your website. Pay keen attention to your product listing by unfolding the pages while analyzing your eCommerce site. This is the area where most of the mistakes occur and it’s the most vital feature of your website’s performance. Use the effective tools to ascertain the errors, duplicate content, missing tags and many more errors impacting the SEO performance of your site.

Keyword Research

Keyword Research
This is the most important aspect of the SEO puzzle and wins over it. Wrong keyword search can lead you to low-quality traffic and minimal sales of your product. By strategically working on right keywords implementation on your product pages can reap you in attracting immense reputed consumers with huge sales targets achieved altogether. Perform on creating long-tail keywords (searches containing three or more words) research depicting an eye catchy relevance of the products. This eventually generates high feasibility of attracting and converting a consumer to buy your product which in turn gives you a solid reputation and higher ranking.

Internal Linking

The next step is internal linking. You might not have heard of this before, but I’m sure you know what it is. This is when you link pages of your website to other pages on your website.
Internal linking in seo

Mobile Version of Website

Do you know how hot mobile shopping is becoming? Many people are not only browsing the web, but also making purchases through mobile devices, which means it’s really important to have a mobile-friendly version of your site.

Customer Reviews

According to Internet Retailer, you can increase your e-commerce conversion rate by 14-76% by adding product reviews to your online store. Jupiter Research also found that 77% of consumers read reviews before purchasing online.

To Obtain more Customer Review

In addition to increasing conversions, customer reviews also positively impact your SEO because more reviews = more content, and frequent reviews = fresh content, which Google loves to see.

To obtain more customer reviews, you can use a reward-based plugin like WooTheme’s Review for a Discount option.

You also can send an email out a few days after you know a customer has received a product asking if they need any assistance, and, if not, would they please leave a review. Simple tricks like this will really help your SEO!


Track of Other Websites

seo competitor analysis

Always keep your eyes and ears open in evaluating and compiling the list of keyword search your counterpart sites seems to use in their SEO strategy. And then insight about which keyword is providing the best quality output. Figure out by trying to reach out to the best one by researching yourself. Focus on the product page review of the other websites to give yourself a better idea of organizing your SEO navigation search.

Saturday, August 4, 2018

What is SERP in SEO?

What Does SERP Means?


Search Engine Results Page is the Full Form of SERP. SERP is a Page display by Search Engine.  Another way a list results display on the page by any search engine like Google, Yahoo, Bing, Yandex, Baidu etc.
What is SERP in SEO?


For example : If you are searching a query on any Search Engine so Search Engine display a results related to your query on this page that is called SERP (Search Engine Results Page).

SERP Contains three types of Results : 
  1. Paid Results : Paid Results are those results which are comes from Search Engine Marketing (SEM) like as Google Ads.                                                                                               
    Difference between Organic Results and Paid results
  2. Organic Results : Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads.                                                       
  3. Business Listing: Get your free business listing on Google My Business to start building visibility in Google Maps and Google Search in your local community.
Google Business Listing


Saturday, July 28, 2018

SEO Tutorial for Beginners

What is SEO (Search Engine Optimization) ?

Search Engine Optimization is the Full form of SEO. Basically, SEO is one kind of Internet Marketing Strategy; it will help a website to rank higher in search engine result pages.

SEO is a process to Optimize the Website to improve the Websites SERP (Search Engine Results Page) Rankings. It's often referred to as "Organic", "Natural", or "Free" results.

seo tutorial for beginners | what is seo

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

SEO includes On-Page & Off-Page activities to increase search ranking. 


On-Page SEO means optimization over your own Website. 
Off-Page SEO means optimization over external websites which links to your Website.